https://news.excello.email/tags/legal/Recent content in Legal on Daily DMARC NewsHugoen-USTue, 19 May 2026 07:00:00 +0000https://news.excello.email/posts/2026-05-19-cema-subject-line-lawsuits/Tue, 19 May 2026 07:00:00 +0000https://news.excello.email/posts/2026-05-19-cema-subject-line-lawsuits/<p>&ldquo;Sale ends tonight. Don&rsquo;t miss out.&rdquo; is one of the most reliable subject lines in retail email marketing. It is also, when the sale does not actually end tonight, the subject line sitting at the center of approximately 115 class action lawsuits filed in the past twelve months.</p> <p>The litigation wave targeting misleading email subject lines is the most consequential development in email marketing compliance in years. Two rulings in 2025 and 2026 have closed what many legal teams assumed was a federal preemption escape hatch. Retailers, e-commerce brands, and any sender using urgency-driven subject lines should understand exactly what changed and what the exposure looks like.</p>