https://news.excello.email/tags/eu-ai-act/Recent content in Eu-Ai-Act on Daily DMARC NewsHugoen-USThu, 04 Jun 2026 08:00:00 +0000https://news.excello.email/posts/2026-06-04-eu-ai-act-article-50-email-marketing-disclosure/Thu, 04 Jun 2026 08:00:00 +0000https://news.excello.email/posts/2026-06-04-eu-ai-act-article-50-email-marketing-disclosure/<p>Every email marketer already knows the GDPR story. A regulation passed in Brussels rewrote how the world collects and uses personal data, and companies that dismissed it as a European problem paid the price when enforcement came to them instead. The EU AI Act is shaping up to follow the same trajectory, and for email marketers, the relevant deadline is just weeks away.</p> <p><strong>Article 50 of the EU AI Act</strong>, the regulation&rsquo;s transparency obligations section, takes effect in <strong>August 2026</strong>. At that point, any organization deploying an AI system that generates or substantially personalizes content for direct human interaction, including commercial email, must proactively disclose that AI was involved.</p>