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#Email-Deliverability

  • June 23, 2026

    You Have a DMARC Record. Without Aggregate Reports, You Cannot See Who Is Spoofing You.

    The EasyDMARC 2026 DMARC Adoption Report, drawn from an analysis of the top 1.8 million global domains, contains a finding that deserves more attention than it has received: more than 70 percent of DMARC-enabled domains …

  • June 21, 2026

    All Three Inbox Giants Now Enforce One-Click Unsubscribe -- and the Deliverability Penalty for Getting It Wrong Is a 3x to 7x Inbox Hit

    In February 2024, Google and Yahoo told bulk senders that one-click unsubscribe was no longer optional. Most senders treated it as a Google-and-Yahoo problem and updated their templates accordingly – or believed …

  • June 19, 2026

    Google Postmaster Tools v2 Added a Deliverability Analysis Checklist -- And the 0.3% Spam Rate Is Now a Kill Switch

    For years, Google Postmaster Tools gave senders a reputation label – High, Medium, Low, or Bad – and left them to figure out what was causing the problem. The labels were opaque by design. You could watch …

  • May 30, 2026

    The SPF Time Bomb in Your SaaS Stack: How the 10-Lookup Limit Silently Kills Email Deliverability

    Every organization that has grown its software stack over the past few years carries a potential deliverability fault line inside a DNS record most people never look at. The SPF record, a short TXT entry that authorizes …

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