<?xml version="1.0" encoding="utf-8" standalone="yes"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>Brand-Trust on Daily DMARC News</title><link>https://news.excello.email/tags/brand-trust/</link><description>Recent content in Brand-Trust on Daily DMARC News</description><generator>Hugo</generator><language>en-US</language><lastBuildDate>Mon, 18 May 2026 10:00:00 +0000</lastBuildDate><atom:link href="https://news.excello.email/tags/brand-trust/index.xml" rel="self" type="application/rss+xml"/><item><title>AI Phishing Is Up 204% in 2026 — Why BIMI Is the Visual Trust Layer Every Sender Needs Now</title><link>https://news.excello.email/posts/2026-05-18-bimi-ai-phishing-email-trust/</link><pubDate>Mon, 18 May 2026 10:00:00 +0000</pubDate><guid>https://news.excello.email/posts/2026-05-18-bimi-ai-phishing-email-trust/</guid><description>&lt;p&gt;You have heard the DMARC message. You have published the record, you are working toward &lt;code&gt;p=reject&lt;/code&gt;, and your mail is authenticating cleanly. You are ahead of 91% of domains on the internet.&lt;/p&gt;
&lt;p&gt;But here is what no compliance checklist tells you: &lt;strong&gt;authentication proves your email is legitimate — it does nothing to make that legitimacy visible to the human being staring at their inbox.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;That gap between technical authentication and human trust is exactly what BIMI was designed to close. And in 2026, with AI-powered phishing campaigns surging to levels that were unthinkable two years ago, closing that gap has become a strategic imperative — not a nice-to-have.&lt;/p&gt;</description></item></channel></rss>